What better place for a PufferSphere chock full of spherical branding? As major broadcasters, media organisations and the ubiquitous Google gathered to discuss the shifting sands of the modern media, the PufferSphere took up position outside the aptly named ballroom. Sponsors including the stalwarts of British television broadcasting, as well as the hot new kids of European digital and IP TV, saw their brands spinning on the sphere as the rest of the great and good sipped their morning coffees and prepared for a day's debating and deliberating. After a heady day of heated discussion, the PufferSphere was on hand again, this time with some soothing mood-making to accompany the post summit clinking and drinking.
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