BBC Knowledge: Wonder. Shared.

BBC Worldwide captured the sense of wonder and exploration behind their re-branded global channel, BBC Knowledge, by using the PufferSphere to create a bright sphere through which iconic and inspiring images from the world around us could be glimpsed.

RedBee and Ampere took the PufferSpheres out on location, developing a creative narrative that saw the PufferSphere representing Knowledge – knowledge being a life-long journey.   The sphere traveled by truck, crane, boat and lorry, before lighting up as a virtual ‘digital campfire’, around which crowds gathered to share and experience the world, under the channel tagline Wonder. Shared.

 

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