Skagbaws

Edinburgh homecoming for Irvine Welsh sees the PufferTeam join Renton, Begbie and Sick Boy for one special night….

When legendary London literary-cabaret night Book Slam launched Irvine Welsh’s latest novel “Skagboys”, prequel to the infamous Trainspotting, in his home town of Edinburgh, they turned to Pufferfish to add a touch of visual majesty befitting the return of Leith’s most famous son.

With the event as much a reunion party for Irvine as a literary reading, it was important to give a distinctive Edinburgh flavour to proceedings, referencing and remembering the strong local creative community from which Irvine sprang onto the world stage. Working closely with Book Slam and local legends Rebel Inc, the in house design team at Pufferfish created a selection of themed visuals unique to the occasion.

As a back-drop to the readings onstage a full-wall projection of video, photos, bookslam branding and Skagboys artwork featured, before breaking into a VJ set to accompany esteemed local DJ Craig Smith. Elsewhere, in the green room quotes from Irvine’s first ever interview with Rebel Inc founder Kevin Williamson were projected on a 2m PufferSphere, whilst an exclusive showing of a documentary on the life of the legendary, maverick and hugely talented Edinburgh poet Paul Reekie, a friend of Irvine’s, now sadly missed, occupied another of the venue's spaces.

“When we were asked to curate a launch event for one of the most iconic authors of our time, we knew we needed to create something very special.  We turned to Pufferfish because of their reputation for creating exciting and dynamic visual experiences and the innovative ways in which they are able to engage audiences.  Pufferfish responded to the brief with enthusiasm and passion and both Book Slam and Irvine were hugely impressed with the effort and dedication they put into the project at very short notice.

They did not just create visuals, but took on board the story and the feel of the book in a way that delivered a truly immersive experience for Irvine’s fans.  Pufferfish managed to make a book launch into a colourful, interactive, engaging and ultimately cool event which was talked about in the media and online for weeks afterwards.  Irvine himself commented that this was by far the best launch for any of his books and was hugely grateful to Pufferfish for making it a homecoming to be proud of.”  Angela Robertson, curator of Book Slam.

A night for celebrating the roots and future of one of Edinburgh’s most mercurial talents, combining true Book Slam style with a lot of local heart, Pufferfish were honoured to be able to play our part.

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