Captive Audiences

Seeking a means to literally stop people in their tracks for precious brand engagement time, globally renowned charity Oxfam, award-winning creative agency Mother and tech game changers Argon Design, all looked to the PufferSphere for arresting visuals and content to draw in an audience.

Oxfam

Based around ‘Information and Communications Technologies for Development (ICT4d)' events taking place during the month of April, Oxfam were keen to bring their ‘ICT in Programme’ to life for internal stakeholders at their offices in London. We provided our PufferSphere M 600 model and created a global app to help them showcase the ICT work they are doing in this exciting field all around the world. Housed in the offices that host their 800 UK staff, the PufferSphere was displayed prominently in an area with heavy footfall. The installation stopped people in their tracks and engaged employees who interacted via a globe on which different geographical touch points expanded policy and practice info and video content for that area.

Event organiser Amy O'Donnell of Oxfam commented:

"The Pufferfish globe was an exciting way of presenting Oxfam projects around the world in our office. It was a real conversation starter and like a magnet attracted Oxfam staff in to learn about our innovative work around the globe. Working with the Pufferfish team was a real pleasure - they evidently listened to our brief and were great to have around during the demonstration."

Mother & Pearson

When renowned creative agency Mother came to ask us to support their work with Pearson, the world’s largest educational publisher, we dusted off our jotters, sat up straight and paid attention. Pearson engaged Mother to create a unique experience for staff and guests as they entered the firm’s London offices. Mother opted to install the PufferSphere M to create an intuitive global interface, through which users could select, access and explore stories related to education and learning from around the world. The PufferSphere acts as a portal to specific learning experiences tied to geographic locations and time periods. Users can browse the globe, select a hotspot location, are given brief summary of chosen the topic and be invited to move to one of the surrounding sound station sonic chairs to listen to a stimulating talk on that subject. 

Argon Design

Looking for the perfect display to demonstrate their new HQ live stitching video technology, Cambridge-based Argon Design reached out to Pufferfish for the launch of their Argon360 software at the NAB Show in Las Vegas. The annual event is a space for the showcasing of dynamic innovation and cutting-edge technologies to the international broadcasting community.

The new technology facilitates real-time 360 degree panoramic filming and PufferSphere proved to be the perfect platform to showcase this stunning video tech. There is a burgeoning interest in 360° video technologies and here at Pufferfish we increasingly find ourselves contacted by the 360° production community who see the PufferSphere as the ideal native monitor on a shoot. So we were delighted to be involved in the launch of such an innovative tool.

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