Iconic automotive innovators Audi brought out their crystal ball and let the technology do the talking in their futuristic Audi Spheres installation in Denmark.Set in front of the Danish Parliament buildings in the heart of Copenhagen, visitors were invited to enter three large spheres and explore Audi’s brand.

Conceived by KMS Blackspace and SCHMIDHUBER, working with Danish interactive design specialists Kollision and AV experts Creative Technology, Audi demonstrated how it is shaping tomorrow’s technology, while still making it possible to experience the brand’s fields of innovation. Filling the three giant spheres with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars, each sphere represented one of Audi’s key technologies; lightweight design, electric cars and networking of cars.

Amongst other technological delights within the spheres, visitors were met with another smaller sphere, this one an interactive spherical screen from Pufferfish. Designers deployed the digital palantir as a control screen to cue and control video content mapped to the inside surface of the main spherical structure.

Users negotiated a universe of constellations, each triggering a different showreel on the curved wall in front of them. As a 3D object, the PufferSphere represents a unique balance between a screen medium and sculpture, enticing guests to approach, engage with the core messages and ultimately shape the content of the environment surrounding them.

With a steady flow of footfall through the installation, it seems Audi are equally adept at successfully applying their famous adage “vorsprung durch technic” in the sphere of experiential marketing, as well as in their cars.

Thanks to our German partners Satis & Fy for supplying the hardware and making the installation possible.

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